There has been a lot of changes to the web and search marketing over the past year. A couple of major updates in the algorithm from Google, some new UI features on both Bing and Google, as well as the emerging new trends in social and real time search has made keeping up on search optimization even more difficult and hard to predict. In addition, Google has announced that they are cleaning house even more and clearing out sites that considered content farms, as well as putting more emphasis and unique relevant content. They say that they are now able to detect unique content even better and that all a person has to do is put out good original content and according to Google they will get ranked for it. With all of this going on, why do we still need SEO anymore. Continue reading
HTML has certain tags, called Meta Tags, the represent metadata about a specific webpage. When viewing a webpage, you will not see the Meta Tab nor does it have any impact on the appearance of the web page. If a user wants to view the Meta Tags associated with a webpage, they have to view the HTML source code for that webpage. Continue reading
Internet marketing is too huge a concept. It includes SEO, social media, e-mail marketing, pay per click and mobile web. This 2010, it is time to rethink your internet marketing strategies and reconstruct your internet marketing solutions.
First of all, email marketing is an integral part of internet marketing. It is not going to disappear in social media, and in fact, email marketing will carry on playing a substantial role internet marketing for the years to come. For this year, bring email marketing to the next level by encouraging your email subscribers not only to read the contents of your email, but to get social with it by sharing this email through Facebook, Twitter, Digg and other social networking or bookmarking sites. You can also conduct a poll on Twitter or your Facebook account and encourage followers, friends, fans and readers to subscribe to your email newsletter. Continue reading
SEO tools, which ones do you buy? I have been asked this question many times. When you have a site ranking high in the search engines you get asked these little questions. I use a whole list of tools so I can’t share them all, but I will tell you some main tools you need to get started in SEO and to start moving your site up. Once you start moving you can buy more expensive tools.
The first tool I use any time I am doing any SEO project is a keyword tool. There are tools like Good Keywords, The Google Adwords Keyword Tool and even Wordtracker. I really think anything in terms of keyword research that you pay for is a waste of money. All I look for is how many searches a term gets a month, then from there I can decide if I want to spend the time targeting it or not. Continue reading
Every few years there are some changes in the search market and alter not only the way people search, but where they search at and how they search. This search evolution has taken place several times already and it appears that we are heading for a new one.
Look at the early 90′s, when the first engines or search platforms were being produced. At that time, people just looked at categories and then selected links they liked within that space. This was the norm for a couple of years as sites like Yahoo and Excite were first started. These early engines didn’t even have a search interface to allow people to type in their own keywords. Continue reading
Learning how to generate traffic to your blog is what makes starting in Internet business rather time consuming and frustrating. While there is absolutely no way you can generate a huge amount of traffic to your blog overnight and start making colossal amounts of money immediately, you can dramatically speed up the whole process by doing various forms of search engine optimization. Continue reading
Microsoft’s new search engine, or decision engine as they call it in the advertising, Bing was launched last week with some fanfare. In addition, Microsoft has started an aggressive marketing campaign to get people familiar with it. I for one was excited about it and ready for it to launch as I’ve been reading more about it over the past few month. Originally called Kumo, the launch of Bing last week was somewhat of a surprised, but welcomed. The following are some of my thoughts about Bing, it’s search, and how it compares to Google.
In addition, I must say that I’ve now changed all of my default searches to Bing as I felt I was getting more of the Internet in a better way, than I was getting with Google and their controlled net. I look at Google now the way I looked at AOL ten years ago. If you want to search the full Internet you can’t do it on Google, as they have restricted, blocked, and penalized any site that they didn’t like. Continue reading
There has been so much hype on both of these new search engines that it’s getting to be too much. I’ve been hearing about them for almost a year now, and yet, we still wait. Both engines are expected to be released this month, but there has been no official announcement and both sites are still not functioning. To take a step back, let’s explain what they are, and why the hype.
Kumo – http://kumo.com
This is Microsoft’s next attempt at beating Google. They are redoing their Live search, and adding more features, as well as re-branding it into Kumo. Continue reading
I’ve been working on a project that has me trying to do bulk uploads on Google Local to get listed in tons of cities across the country. However, I was able to get one batch of a small quantity through, but ended up getting the next batches flagged, even though there were the exact same as the one that got through.
Now, I’ve read that getting flagged in their system is no big deal and to just make some adjustments and keep trying until you get your listing approved. Continue reading
I recently read a great article talking about the change that is inevitably going to come to the search industry. Right now the search engines are still only searching a small portion of the net, and with the abundance of information being generated everyday on social networks like Digg, Twitter, Facebook, and more, it’s impossible for them to keep up. This means that until they can figure out a way to search the information faster, and be able to know how to get certain data and not other sensitive data, then there is no way for them to be able to really search the net. Continue reading