There has been a lot of changes to the web and search marketing over the past year. A couple of major updates in the algorithm from Google, some new UI features on both Bing and Google, as well as the emerging new trends in social and real time search has made keeping up on search optimization even more difficult and hard to predict. In addition, Google has announced that they are cleaning house even more and clearing out sites that considered content farms, as well as putting more emphasis and unique relevant content. They say that they are now able to detect unique content even better and that all a person has to do is put out good original content and according to Google they will get ranked for it. With all of this going on, why do we still need SEO anymore. Continue reading
Microsoft’s new search engine, or decision engine as they call it in the advertising, Bing was launched last week with some fanfare. In addition, Microsoft has started an aggressive marketing campaign to get people familiar with it. I for one was excited about it and ready for it to launch as I’ve been reading more about it over the past few month. Originally called Kumo, the launch of Bing last week was somewhat of a surprised, but welcomed. The following are some of my thoughts about Bing, it’s search, and how it compares to Google.
In addition, I must say that I’ve now changed all of my default searches to Bing as I felt I was getting more of the Internet in a better way, than I was getting with Google and their controlled net. I look at Google now the way I looked at AOL ten years ago. If you want to search the full Internet you can’t do it on Google, as they have restricted, blocked, and penalized any site that they didn’t like. Continue reading
There has been so much hype on both of these new search engines that it’s getting to be too much. I’ve been hearing about them for almost a year now, and yet, we still wait. Both engines are expected to be released this month, but there has been no official announcement and both sites are still not functioning. To take a step back, let’s explain what they are, and why the hype.
Kumo – http://kumo.com
This is Microsoft’s next attempt at beating Google. They are redoing their Live search, and adding more features, as well as re-branding it into Kumo. Continue reading