Search engine optimization has become very popular again. It seemed to be the next big thing a few years ago, but most website owners were discouraged by the results and began buying traffic instead. The term for this practice is actually called ‘SEM’ or ‘Search Engine Marketing’, and it often gets confused with ‘SEO’ or ‘Search Engine Optimization’. The reason is that for many years SEO companies pushed clients into signing PPC contracts or pay-per-click links to generate traffic from search engines, and boasted this as their SEO strategy. Although it does produce results, it comes at a large cost, and tracking is often highly unreliable. This means that you are paying for clicks with no guarantee that they will generate any business- your account is still charged, regardless. Read more →