You have no doubt already heard of the social networking site Twitter, which, despite only having being around a relatively short period of time, is now one of the most popular sites on the whole of the Internet. Despite the opinions of many online marketers, who dismiss Twitter as nothing but a waste of time, it has proven to be a useful tool in the marketer’s toolbox for driving traffic and networking with fellow marketers, or people with similar interests.
When you’re just getting started on Twitter, things can seem hectic or confusing. To get yourself hooked up with some followers who have similar interests as you, think of a popular online community that you frequent and start following people you know there. If you are active in this online community, then people will start to notice you and follow you as well.
Once you have a decent number of followers, it’s time to start tweeting. When you tweet, it shouldn’t be about yourself, but about others. There have been many spoofs of Twitter in the form of comics and videos which comment on how some people like to tweet about their everyday lives. If you want to brand yourself as someone knowledgeable and whom it would be desirable to follow, then you’ll need to be able to provide value to your followers as well as potential followers.
You’ll find that there are plenty tools around too to help you get even more from Twitter. These tools can be used to automate tasks which you may find are taking up too much of your time. Be wary of automating too much though as the whole point of Twitter is that it is a ‘social’ site, and the parts of it you automate the less interaction you have with other Twitter users. Still, there are some great tools out there, the best of which you can find by simply searching for ‘twitter tools’ on a search engine.
Twitter is a great networking tool because it allows you to get in touch with people who you wouldn’t otherwise have a chance to meet. A great way to start a conversation with someone on Twitter is to either ask them a question, or answer one of their questions. Comments may be ignored, but if you help them or ask them for help, you are more likely to elicit a response from them. This is especially useful for networking with experts in your field.
If you tweet and interact with certain individuals long enough, they’ll start trusting and respecting you. Then, once others see that you are an active and valuable Twitter user, they will start interacting with you too, and a viral networking effect results. The consequence being that once you have built a small network on Twitter, and are an active user, your follower base will start to grow significantly without any specific additional efforts by you. When people see something funny, it is common to tell a friend about it as soon as possible. It is kind of the same principle on Twitter. When serious Twitter users see something cool, they’ll tweet about it. When they find someone worth following, they’ll recommend that their followers follow this person as well.
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