This term gets more and more popular every day. In fact, there are really good spoofs out there that generate web 2.0 terms and company names as a means to make fun of the craze. However, putting all pun aside, the terms web 2.0 basically represents social and interactive aspects that a website can incorporate that can enhance user and creator collaboration while making the site easy for use. There are a few basic things that a site can do that can help make it more web 2.0 and allow users to generate information for the site. The following are a few web 2.0 website design tips that can help your website take the next step.
Web 2.0 Website Design Tips:
Social Bookmarking Buttons: This is one of the most basic and free ways to have user generate content. Not only does this add page value and bring an interactive experience to the audience, it will help increase page rank that will help push the page up in search engines. This means that a site owner can gain both sticky content and SEO by putting social buttons on a site. Plus, this will help put the web page in front of more users and inevitably increase website traffic. Social buttons can be very simple links to a couple of major social sites, or it can be a full fledge monitoring system that will track the number of clicks as well as the sites they are bookmarking too. A few of the major sites include Digg, StumbleUpon, Delicious, Reddit, Technorati, Facebook, Myspace, and a few others. There are a few free sites that can help put these social aspects into your site very easily and one of the more popular is addthis.com. They will provide a free button and free stats to any person that wants an account and goes to their site to sign up. You can also customize the code with your own logo and site url. Another popular free tool that can be used if you are publishing a RSS feed is feedburner.com. This will provide you stats and other resources for publishing and tracking your feed.
User Generated Content: This sounds similar to the previous design, but social buttons are user generated content off of your site that will send people back to your site. User generated content would be data that is stored on your site that raises the value of the content or adds new content to your site. This could be as simple as a comments area for users to put feedback about products or services offered, a rating system that can help new users see what previous users rated each product or service, or even a message board that users can posts threads about products and services. All of these items will increase the content or content value on the site and will help add more sticky content that keeps users on the site for longer periods of time, or makes them feel more connect to the content that is already on the site. The more advanced systems would allow users to generate their own posts or pages, as well as invite other to generate more content. These are both good systems as they increase the number of pages on a site and builds a network of viewers and contributors that can help maintain a solid base for the site.
CSS and W3C Standards: This may be more difficult for some, but it’s very important to make the site load as quick as possible and consistent for all browsers. In order to do this sites should become W3C compliant, which stands for world wide web consortium, and is the standard for websites and web 2.0 design. If you are not familiar with this site you should become somewhat knowledgeable of the standards for the web and make all websites up to these standards. By doing so, a site will rank higher, load faster, and be more consistent for all viewers. You can visit W3C here.
There are lots of other web 2.o website design tips and tricks and we’ll continue to document them as we go along in a series of SEO and Design tips that will be coming over the next few weeks. For more information about web 2.o website design or web 2.o SEO, please feel free to contact us at (714) 656-4105 or online at Platinum Graphics.