A common question I’m often asked from people who are new to Internet marketing is whether or not they should be concerned with search engine optimization. What often happens is that after a while, new website owners don’t receive any traffic and they start to wonder why. The truth of the matter is that now they are focused on search engine optimization which determines where and how your website is ranked on search engines.
Search engine optimization, commonly referred to as SEO, is the practice of understanding the intricacies of how search engines work and their impact on rankings. When thinking about SEO, it’s important to focus your efforts on those techniques that have been proven to impact search engine rankings. When applied correctly, these techniques have a positive impact on results.
So what exactly is search engine optimization and why does it matter. Search engine optimization, or SEO refers to both the art and science of search engine rankings. What you are doing, or not doing online, has a direct impact on where your website or blog shows up when users type a search term on Yahoo! or other major search engines. What influences those rankings is referred to as SEO and influences your results.
Search engines work based on algorithms. When a user goes to MSN and types in a keyword phrase, that search engine returns a variety of results related to the keyword term. How does it do that? Hard to say since all search engines work differently. The key is that results are somehow related to your search term.
Okay, so what’s under the hood of today’s most popular search engines. Similar to McDonald’s secret sauce, search engines do not reveal the precise methodology used to rank websites and search engine results. If they did, everyone would have the #1 ranking. The good news however is that many of these search algorithms have lots in common. In fact, building search engine optimized websites are easier today than ever before.
Give the precise formula for number one rankings is next to impossible. However, common SEO techniques known to have a positive impact on search engine rankings is pretty well documented. Just do a Google search for search engine optimization and you’ll find millions of hits professing to be SEO experts. The reality is that search engine optimization is complex and takes time. But it all begins with SEO best practices.
Search engine optimization provides a thorough explanation of how to design your website, how to improve your Google PR, and most importantly, how to increase ranking based on an in-bound linking strategy. In fact, there are informational products and services out there that do nothing other than coach you on the best methods to develop links to your website.
For anyone doing business online, I recommend having a working knowledge of search engine optimization. Although I don’t recommend trying to become and SEO expert, I do feel that it’s important to have an awareness of basic SEO principles. This is important because everything you do, from naming your web pages, to developing partnerships needs to consider the implications of search engine rankings.